JULY COHORT  ·  8 of 25 free white-glove migration slots left this month  ·  switching from another platform is free
For personal trainers and online coaches

Your coaching business is buried under six apps and a spreadsheet.
Run it all from one.

Clients, programs, payments, check-ins and messaging, in one app under your own brand. Coaches on Elite Trainr are breaking $10K a month in personal training with less admin, not more.

✓ No credit card✓ Full access for 30 days✓ Set up in under 60 seconds
Coach training with a barbell
Elite Trainr app, community board
$240 payment received
12 check-ins today
Client PR: +15 lbs squat
Proof, not promises

Coaches on Elite Trainr are already doing it

No stock quotes. The founder runs his own 300-client coaching business on Elite Trainr. Here is what it produces.

★★★★★
4.8 on the App Store547 ratings
★★★★★
4.8 on Google Play10,000+ downloads
AS FEATURED IN
“

Elite Trainr is a massive upgrade for fitness professionals looking to elevate their coaching capabilities... the solution you've been waiting for.

MUSCLE INSIDER · Elite Trainr Coaching App Review
0
coaches running their business on Elite Trainr
$0K/mo
revenue bar coaches on the platform are breaking
0
seconds to set up your account and first client
Chris Gurunlian
100 TO 120 CLIENTS · 3 CHECK-IN DAYS

"I coach 100 to 120 clients myself. Check-ins get reviewed Mondays and Tuesdays, Thursdays and Fridays are for content, weekends I'm at shows. That only works because the systems live in the app. If I can save a coach one click, I built it to save that click. Those seconds turn into hours."

Chris GurunlianIFBB Pro · Founder, Elite Trainr · @ludachrisifbbpro
Team LudaChris athletes
8 PRO CARDS · ONE WEEKEND

Eight athletes from Chris's roster earned their pro cards at the 2026 North American Championships in Pittsburgh. His previous record was three. Every program, check-in and payment for that roster runs through Elite Trainr, and Chris has turned at least one athlete pro every year for 15 years straight.

Team LudaChrisNorth American Championships 2026 · coached on Elite Trainr
Elite Trainr check-in and goal tracking screen
GOALS SET IN THE APP

A 40-year-old athlete came to Chris wanting a pro card. The plan, mapped in the goal-setting feature: a regional show in May, the Toronto Pro, then the North Americans, where he earned it. Next goal already set, a pro debut 18 months out. A client with a written plan stays for years, not weeks.

One client, 18 months, one planGoal setting and check-ins · Elite Trainr
The switch

Fire your software stack. Keep the results.

Google Sheets programs
PDF workout plans
Stripe payment links
WhatsApp check-ins
Calendly bookings
Instagram DM leads
Excel revenue tracker
Google Docs meal plans
EliteTrainr
  • Client dashboard and progress tracking
  • Drag-and-drop program builder
  • Payments and subscriptions built in
  • Nutrition tracking
  • In-app messaging and check-ins
  • Booking and scheduling
  • Your own branded app for clients
Elite Trainr coach dashboard
Clients stay because they see it

Keep clients hooked on their own progress

Check-ins, streaks, PRs and coach shout-outs live in one feed your clients actually open. Motivation stops depending on your 11 p.m. text messages.

Coaches training together
Weekly check-in
Sarah M. · workout complete
MD
Coach MarcusSarah just crushed week 10. Everyone show some love.
+165 comments
ET
61-week streakCertified Elite Trainr
Coach programming on a tablet
Payment received
$240.00Monthly coaching · auto-billed
This month
$8,42031 active clients
◷
Jake booked a consultTomorrow · 9:00 AM
The admin runs itself

Grow the business without growing the admin

Billing chases itself, bookings confirm themselves, programs go out on schedule. The tablet is for coaching notes, not invoices. This is where the $10K months come from: more clients, same hours.

Capture path 1 · The trial

Set up your business in 60 seconds

Answer three quick questions so your account is pre-built before you even land in it.

EliteTrainr setup✓ SPOT SAVED · WE'LL HOLD YOUR SETUP

Where should we send your login?

Step 1 of 4 · your trial is created against this email, so nothing you build gets lost.

How many clients do you coach right now?

Step 2 of 4 · we pre-load the right dashboard size.

Just starting, 0 to 5
Growing, 6 to 20
Busy, 21 to 50
50+ or a team/gym

What eats most of your week?

Step 3 of 4 · we'll show you the fix for this first.

Writing and sending programs
Chasing payments
Check-ins and messages everywhere
Finding new clients

Your trial is ready to build itself.

30 days, full access, no credit card. Your dashboard is pre-configured from your answers, add your first client in the next 60 seconds.

Capture path 1B · The switcher offer

Already signed up somewhere else?
We'll do your migration completely free of charge.

Clients, programs, payment plans, progress history. Our team moves everything for you, white-glove, usually within 48 hours. You don't export a single CSV.

1Start your free 30-day trial (no credit card).
2Tell us what platform you're on. We handle the export, mapping and import.
3Your clients get one clean invite to your new branded app. Done.
Claim a free migration slot →
July capacity
8
of 25 free migration slots left
We cap migrations so every switch is hands-on
TrainerizeEverfitTrueCoachPT DistinctionSpreadsheets
Elite Trainr app
THE ELITE TRAINR APP
KC Coaching white-label app
KCCOACHING
YOUR BRAND · ON THE APP STORE
The unfair advantage

Your clients download your app. Not ours.

White-label means your logo, your colors, your name in the App Store. When a client opens their phone, they see your brand, and quitting a faceless app is easy. Quitting their coach's app is not.

  • ◆
    Your own App Store listing. Clients search your business name and find you.
  • ◆
    Every notification builds your brand. Check-in reminders come from you, not from us.
  • ◆
    Clients can't compare you. There is no "cheaper coach on the same app". You ARE the app.
Whoever you coach, however you coach

One platform. Every kind of coach.

Elite Trainr coach
Independent personal trainersYour whole book on the gym floor with you. Sessions, payments and programs from your pocket, zero laptop nights.
→
Online & hybrid coachesCheck-ins, habit tracking and chat that keep remote clients accountable, whether you ever meet them or not.
→
Physique & contest-prep coachesPeak-week precision: macros, weigh-ins, posing check-ins and progress photos in one timeline your athlete actually follows.
→
Gyms, studios & teamsMultiple coaches, shared programming, one branded app for every member. Platinum was built for this.
→
Simple, scales with you

Pricing that grows only when you do

Pick how many clients you coach. Your plan adjusts automatically as your roster grows or shrinks, up or down a tier anytime.

Standard
Everything to run your book
$0/mo
  • Client dashboard and check-ins
  • Program and workout builder
  • Payments built in
  • In-app messaging
Start free trial
MOST POPULAR
Pro
For coaches scaling past 20 clients
$0/mo
  • Everything in Standard
  • Nutrition tracking
  • Booking and scheduling
  • Automated check-in sequences
Start free trial
Platinum
Teams, gyms and empires
$0/mo
  • Everything in Pro
  • Team seats and roles
  • Priority support
  • Advanced reporting
Start free trial
Your own branded App Store appNormally $199 setup + $200 per 6 months · FREE for founding coaches right now
See white label →
DREAM CAR · 57 SEC
Capture path 2 · Not ready to trial?

The Coach's Playbook. Written by Chris, not by marketing.

How Chris Gurunlian runs 100 to 120 clients on three check-in days a week, keeps them for years, and turned a reputation into a 300-client roster. Free PDF, straight from the founder's own system.

Sell a plan, not a program: the phased goals that keep a client 18 months instead of 6The check-in week Chris runs 120 clients on, and the automations that flag who is slippingReputation over reach: how results, not content, filled the roster

FREE · INSTANT DELIVERY · UNSUBSCRIBE ANYTIME

Capture path 3 · The long game

The Rep. One tip a week, from Chris.

Sleep, check-ins, pricing, keeping clients. Written by a coach who turns someone pro every year. Two minutes to read.

Chris Gurunlian, IFBB Pro and founder of Elite Trainr
15 yrsat least one athlete turned pro, every year
300+clients across his coaching team
40 to 50clients was his ceiling before the app
From the founder

I built this because I was the coach drowning in Excel and WhatsApp.

For years I ran my coaching business the way most coaches still do. Excel sheets for programs, WhatsApp for check-ins, chasing payments by hand. In person I maxed out at 40 to 50 clients. There was no room to grow without giving up the part I love, which is the coaching.

One of my clients, Bond, is a software developer. He asked why we did not just build something that worked the way I actually coach. So we did. The first coaches on it were my own clients who had become trainers, because they liked what they saw from the client side.

Today billing retries itself, late check-ins get flagged on my dashboard, and new programs come out of a library I built once. Every screen in this app exists because I needed it. Anyone starting from scratch now gets the system without the years I spent building it.

Chris GurunlianIFBB Pro · 4x national champion · founder, Elite Trainr
Questions coaches ask

Before you ask

Do I need a credit card to start?

No. The 30-day trial is completely free with full access. We only ask for payment if you decide to stay after your trial ends.

I'm already on Trainerize / Everfit / TrueCoach. Is switching painful?

We do it for you, free. Clients, programs, payment plans and history are migrated white-glove, usually within 48 hours. Your clients get one clean invite to your new app and that's it.

What happens to my clients' data during a migration?

Everything is transferred privately and directly by our team. Nothing is deleted from your old platform until you confirm the switch is complete.

Can my clients really download an app with MY brand on it?

Yes. White-label publishing puts your name, logo and colors on the App Store. Your clients download your app, not ours.

I only have a few clients. Is this overkill?

The fastest-growing coaches on the platform started with under 5 clients. The point of the trial is to have the system ready before the clients arrive, not after you're drowning.

How many clients can one coach realistically run on this?

Our founder, Chris, personally coaches 100 to 120 clients with check-ins reviewed on two days a week, while running a second business. Past that he hires coaches under him on the same account. The systems are the ceiling, not your hours.

What if I cancel?

Two taps, no phone call, no guilt trip. Export your data anytime. We'd rather earn 12 more months than trap you for one.

Don't take our word for it

Ask any AI about Elite Trainr

ChatGPT, Claude, Gemini and Perplexity all know us. Ask them to compare coaching platforms and see what they say.

The next 60 seconds

The coaches at $10K a month
started with one free trial.

There is no catch. 30 days free, no credit card, nothing to forget to cancel. Free migration if you're switching. Your own branded app when you're ready. The only thing left is the decision.

Start my free 30-day trial →
✓ Set up in 60 seconds✓ Cancel in two taps

Privacy Policy

DRAFT · for legal review before publication · Last updated July 2026

Who we are. Elite Trainr ("we", "us") provides an all-in-one coaching platform for fitness professionals, accessible at elitetrainr.com and through our mobile applications.

What we collect. Account information you provide (name, email, phone number), business information (client roster size, coaching type), payment information processed by our payment provider (we never store full card numbers), and usage data (features used, device type, log data) to improve the product.

Tracking technologies. We use cookies and similar technologies, including the Meta Pixel and Meta Conversions API, to measure advertising performance and improve our marketing. This may involve sharing hashed contact information and event data with Meta Platforms Inc. You can opt out of non-essential cookies at any time.

How we use your data. To provide and improve the service, process payments, send service communications, and (with consent) marketing communications you can unsubscribe from in one click. We do not sell personal data.

Your clients' data. Coaches on Elite Trainr control their clients' data. We process it on the coach's behalf and never market to a coach's clients.

Retention and deletion. Account data is retained while your account is active and for 90 days after cancellation, after which it is permanently deleted. You may request export or deletion at any time.

Your rights. Depending on your region (including GDPR and Quebec Law 25 rights), you may access, correct, export or delete your personal data, and withdraw consent. Contact: privacy@elitetrainr.com.

30 days free · no cardFull access. Cancel in two taps.
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